Thursday, October 21, 2010
You may have seen this on some of the forums, but we got an overwhelming response in opposition to the red case color. Many people insisted that the cases we use need to retain the conformity between all releases. Furthermore, many retail stores were having the problem with the association with HD-DVD and were concerned that many customers would automatically be confused. I like to think most are more in tune, but what do I know. The bottom line is that we are very much trying to accommodate everyone in an attempt to create this label with your assistance.
Please know that this is an easy fix, and certainly one that will have NO effect on the release date. Finally, to all the people who were looking forward to those AWESOME red cases, know that I am right there with you; It really would have been a great thing.
Hopefully, the lack of special packaging will not overshadow the fact that we are trying to deliver a special product.
Posted by Dolph Chiarino at 9:43 PM